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AI-assisted tooling

Paid Media Manager

AI-assisted suggestions where Claude drafts recommendations and a person approves every change.

Overview

A paid media management tool where Claude drafts recommendations and a person reviews and approves every change before it goes live. This is the clearest example of the "AI does admin only" principle in practice.

Business problem

Campaign recommendations were either manual and slow, or automated and unaccountable.

Solution

AI produces a draft recommendation. A human reviews it, edits it, and approves it. Nothing is applied without that approval step.

Key features
  • AI drafts the recommendation

    Claude prepares a written suggestion for review.

  • A person approves every change

    No automatic publishing — approval is a required step.

  • Full activity history

    Who suggested what, who approved it, and when.

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